How do they make you want Mac, iPhone or iPad?
The secret of success Steve Jobs was not only in managerial talent, and especially the "apple" vision of the IT industry. Inherent founder of Apple sense of style and taste wandered in the advertising image of the corporation, which is not the first decade infects millions gadget fetishism.
Most powerful part of Apple advertising has always been that it wasn't addressed to loyal fans who was ready to to buy every new model of gadgets at any price, but to those who even wash't yet interested in this trade mark. Each video urged potential buyer that he just needs iPod, iPhone or iPad. And he did it successfully other way Apple today wouldn't be more funds available than the U.S. government.
The company Visible Measures has top ten commercials Apple, which gained the most popularity on the Internet.
Presentation of the iPhone 4 - 17.3 million views
Advertising Macintosh in 1984 - 10.3 million views
«Buy Mac» – 8 million views
Presentation of iPad2 – 6,5 millions views
"Introduction, iPad!» - 3,6 million views
Adds to iPad - 3,4 million views
"Think Different!" 3 million views
"iPad Is Amazing" 2.8 million views
No comments:
Post a Comment